Shark Pitch: How to Sell Anything in Three Easy Steps Even if…You Hate Selling Dennis Green, Mary Lou Green
Are you failing to get the sales results you hoped for? You could be pitching the wrong product to the wrong prospect or delivering the wrong pitch. Shark Pitch will help you discover the problem and show you how to fix it.
Shark Pitch shows a simple yet powerful Three-Step Formula for delivering winning sales pitches no matter what you are selling. You will follow the authors directly into the real-life pitch rooms of the great white retail sharks such as Target, Walmart and QVC so you can witness selling as it happens. The authors’ stories are drawn from their 40 years experience in creating and selling more than 50 of the simple products they invented that generated over $120 million in retail sales.
You’ll learn about the “Benefit Triangle” and how it helps you measure market demand for products
You will learn three ways to assess customer needs and zero in on benefits that: 1. recognizes the three pillars of a prospect’s pain; 2. satisfies their need for pleasure; addresses a powerful motive for why consumers buy specific products within a product category.
• Follow the authors in action and watch them pitch major US retailers
• See how you can improve any big idea to make it more valuable
• Discover smart ways to position your product to increase demand
• Become admired as a problem solver, not a self-absorbed huckster
• Learn how to evaluate your products and make them more marketable
Shark Pitch shows you a simple and effective formula for pitching with integrity and purpose. Their proven method will help you get more sales and fewer rejections and make selling more satisfying. You will see that authentic selling doesn’t require manipulation or clever persuasion. It’s not about faking scarcity, creating false urgency or pressuring someone into buying something they don’t want but can’t say no to. The secrets to getting more sales and fewer rejections result from your ability to identify prospects that need what you have to sell, then showing them how your product can benefit them—not you.
You can’t control the customer but you can control the product, the offer and the pitch. Authentic selling is about meeting a prospect’s needs rather than needing to make a sale. How you present your product and what you say or don’t say in the process makes all the difference. You will discover that difference when you master the authors’Three-Step Pitch,a powerful way to sell products. You can even use this Three-Step Pitch to promote a new program or sell an idea to your boss for how to improve your company.
Learn how to sell anything in three easy steps and it will change your life!
Business & Economics – Sales & Marketing