Services Marketing: People, Technology, Strategy

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Services Marketing: People, Technology, Strategy
Authors: Jochen Wirtz
Year: 2016
Publisher: World Scientific
Language: english
ISBN 13: 9781944659011
ISBN 7081944659013
Categorie: Sales and Marketing
Pages: 800 / 1239
Edition:

Availability: 5000 in stock

SKU: 9781944659011 Category:

Services Marketing: People, Technology, Strategy Jochen Wirtz, Christopher Lovelock

Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing. Categories:
Business & Economics – Sales & Marketing
Year:
2016
Publisher:
World Scientific
Language:
english
Pages:
80 1239
ISBN 10:
1944659013
ISBN 13:
9781944659011
File:
30.82 MB

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