Services Marketing: Integrating Customer Focus Across the Firm

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Services Marketing: Integrating Customer Focus Across the Firm
Authors: Valarie A. Zeithaml
Year: 2017
Publisher: McGraw-Hill Education
Language: english
ISBN 13: 9780078112102
ISBN 70778112109
Categorie: Sales and Marketing
Pages: 544 / 543
Edition: Hardcover

Availability: 5000 in stock

SKU: 9780078112102 Category:

Services Marketing: Integrating Customer Focus Across the Firm Valarie A. Zeithaml, Dwayne D. Gremler, Mary Jo Bitner

Zeithaml’sServices Marketingintroduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers. The seventh edition maintains a managerial focus by incorporating company examples and strategies for addressing issues in every chapter, emphasizing the knowledge needed to implement service strategies for competitive advantage across industries.
New research references and examples in every chapter include increased coverage of new business model examples such as Airbnb, Uber, OpenTable, Mint/Intuit, and others, alongside greater emphasis on technology, digital and social marketing, Big Data, and data analytics as a service. View Table of Contents and Features below for more information.
Categories:
Business & Economics – Sales & Marketing
Year:
2017
Edition:
Hardcover
Publisher:
McGraw-Hill Education
Language:
english
Pages:
544 / 543
ISBN 10:
0078112109
ISBN 13:
9780078112102
File:
22.11 MB

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