Services Marketing: Concepts Strategies and Cases 4th Edition

$15.99

Services Marketing: Concepts Strategies and Cases 4th Edition
Authors: K. Douglas Hoffman
Year: 2010
Publisher: South-Western College Pub
Language: english
ISBN 13: 9781439039397
ISBN 10: 1439039399
Categories: Business and Economics, Sales and Marketing
Pages: 60
Edition: 4th

Availability: 5000 in stock

SKU: 9781439039397 Categories: ,

Services Marketing: Concepts, Strategies, & Cases, 4th Edition K. Douglas Hoffman, John E.G. Bateson

Hoffman and Bateson’s SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES examines the use of services marketing as a competitive tool from a uniquely broad perspective. The book explores services marketing not only as an essential focus for service firms, but also as a source of competitive advantage for companies that market tangible products. As a result, real-world examples throughout the book feature a wide array of businesses representing a variety of industries both within and beyond the nine service economy supersectors: education and health services, financial activities, government, information, leisure and hospitality, professional and business services, transportation and utilities, wholesale and retail trade, and “other services.” The Fourth Edition of this proven book draws on cutting-edge data to cover important current issues such as business-to-business services, technology, and the global market, giving you valuable insights and skills to help you understand–and succeed in–today’s business environment. Categories:
Business & Economics – Sales & Marketing
Year:
2010
Edition:
4th
Publisher:
South-Western College Pub
Language:
english
Pages:
484
ISBN 10:
1439039399
ISBN 13:
9781439039397
File:
7.10 MB

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Services Marketing: Concepts Strategies and Cases 4th Edition
$15.99

Availability: 5000 in stock