Sensory Marketing by Bertil Hulten

Sensory Marketing Bertil Hulten, Niklas Broweus, Marcus van Dijk
The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals’ five senses at a deeper level than traditional marketing theories do. Categories:
Business & Economics – Sales & Marketing
Year:
2009
Publisher:
Palgrave Macmillan
Language:
english
Pages:
183 / 198
ISBN 10:
0230576575
ISBN 13:
9780230576575
File:
720 KB