Selling and Sales Management

Selling and Sales Management David Jobber, Geoffrey Lancaster

Over the last twenty years, Selling and Sales Management has proved itself to be the definitive text in this exciting and fast-moving area.This new edition comes fully updated with brand new case studies using working businesses to connect sales theory to the practical implications of selling in a modern environment.This edition continues to place emphasis on global aspects of selling and sales management whilst also covering all of the important elements of the marketing mix.  Topics covered include the technological applications of selling and sales management, the ethics of selling & sales management, a look at the sales cycle, cold canvassing and systems selling, and a thorough coverage of B2B and B2C selling.
Categories:
Business & Economics – Sales & Marketing
Year:
2015
Edition:
10
Publisher:
Pearson
Language:
english
Pages:
544 / 545
ISBN 10:
1292078006
ISBN 13:
9781292078007
File:
7.24 MB