Sales Management : analysis and decision making 10th edition


Sales Management : analysis and decision making 10th edition
Authors: Ingram
Year: 2019
Publisher: Routledge
Language: english
ISBN 13: 9781315717982
ISBN 10: 1000651940
Categories: Business and Economics, Sales and Marketing
Pages: 60
Edition: 10th edition.

Availability: 5000 in stock

SKU: 9781315717982 Categories: ,

Sales Management : analysis and decision making. Ingram, Thomas N., LaForge, Raymond W.
This tenthedition of Sales Management continues the tradition of blending the most recent sales management research with the real-life “best practices” of leading sales organizations. The authors teach sales management courses, and interact with sales managers and sales management professors on a regular basis. Their text focuses on the importance of employing different sales strategies for different customer groups, as well as integrating corporate, business, marketing, and sales strategies. Sales Management includes coverage of the current trends and issues in sales management, along with numerous real-world examples from the contemporary business world that are used throughout the text to illuminate chapter discussions. Key changes in this edition include: Updates in each chapter to reflect the latest sales management research, and leading sales management trends and practices; Revised end-of-chapter cases; Revised ethical dilemma boxes; All new chapter opening vignettes about well-known companies that illustrate key topics from that chapter; and New or updated comments from sales managers in “Sales Management in the 21st Century” boxes. An online instructor’s manual with test questions and PowerPoints is available to adopters.   Categories:
Business & Economics – Sales & Marketing
10th edition.
ISBN 10:
ISBN 13:
8.97 MB


There are no reviews yet.

Only logged in customers who have purchased this product may leave a review.

Shopping Cart
Sales Management : analysis and decision making 10th edition

Availability: 5000 in stock