Revenue Operations: A New Way to Align Sales & Marketing, Monetize Data, and Ignite Growth

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Revenue Operations: A New Way to Align Sales & Marketing, Monetize Data, and Ignite Growth
Authors: Stephen Diorio & Chris K. Hummel
Year: 2022
Publisher: Wiley
Language: english
ISBN 13: 9781119871118
ISBN 6851119871115
Categorie: Sales and Marketing
Pages: 304
Edition:

Availability: 5000 in stock

SKU: 9781119871118 Category:

Revenue Operations: A New Way to Align Sales & Marketing, Monetize Data, and Ignite Growth Stephen Diorio & Chris K. Hummel

Crush siloes by connecting teams, data, and technologies with a new systems-based approach to growth. Growing a business in the 21st Century has become a capital intensive and data-driven team sport. In Revenue Operations: A New Way to Align Sales and Marketing, Monetize Data, and Ignite Growth, an accomplished team of practitioners, academics, and experts provide a proven system for aligning revenue teams and unlocking growth. The book shows everyone how to connect the dots across an increasingly complex technology ecosystem to simplify selling and accelerate revenue expansion. With Revenue Operations, you’ll understand what it takes to successfully transition to the new system of growth without killing your existing business. This practical and executable approach can be used by virtually any business – large or small, regardless of history or industry – that wants to generate more growth and value. By reading this book you will find: Real-world…
Categories:
Business & Economics – Sales & Marketing
Year:
2022
Publisher:
Wiley
Language:
english
Pages:
304
ISBN 10:
1119871115
ISBN 13:
9781119871118
File:
10.02 MB

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