Retail Product Management Buying and Merchandising

$15.99

Retail Product Management Buying and Merchandising
Authors: Rosemary Varley
Year: 2006
Publisher: Routledge
Language: english
ISBN 13: 9780415327145
ISBN 10: 203358600
Categories: Business and Economics, Sales and Marketing
Pages: 60
Edition: 2

Availability: 5000 in stock

SKU: 9780415327145 Categories: ,

Retail Product Management Buying and Merchandising Rosemary Varley
Introducing students to the product management process, this revised and updated second edition gives an insight into the operations and practices used by retailers to achieve their product strategy objectives. Blending theoretical approaches from a number of management perspectives, including marketing, purchasing and logistics, this text illustrates the breadth of knowledge needed for this complex managerial task. Including photos, figures, tables and conceptual diagrams, it also examines the practical elements of product management. Incorporating significant new chapters and integrating discussions on the relationship between the product and its selling environment, and the overall retail brand, this second edition builds on the foundations of the highly successful first edition, and uses a broad range of contemporary case studies and practical examples to give a clear and concise introduction to retail product management. Visit the Companion website at www.routledge.com/textbooks/0415372136. Categories:
Business & Economics – Sales & Marketing
Year:
2006
Edition:
2
Publisher:
Routledge
Language:
english
Pages:
296
ISBN 10:
0203358600
ISBN 13:
9780415327145
File:
95 MB

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Retail Product Management Buying and Merchandising
$15.99

Availability: 5000 in stock