Retail Management: A Strategic Approach, 13th Edition (Global Edition)

$9.99

Retail Management: A Strategic Approach, 13th Edition (Global Edition)
Authors: Barry R. Berman
Year: 2018
Publisher: Pearson
Language: english
ISBN 13: 9781292214672
ISBN 6791292214678
Categorie: Sales and Marketing
Pages: 593
Edition: 13th

Availability: 5000 in stock

SKU: 9781292214672 Category:

Retail Management: A Strategic Approach, 13th Edition (Global Edition) Barry R. Berman, Joel R. Evans, Patrali M. Chatterjee

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Retail Management: A Strategic Approach is built on the fundamental principle that retailers have to plan for and adapt to a complex, changing environment. Without a pre-defined and well-integrated strategy, retailers may flounder and be unable to cope with the environment that surrounds them. This text helps readers become good retail planners and decision makers. The 13th Edition incorporates updated data that reflects the current world economic climate, extensive coverage of omnichannel retailing, and many new vignettes, questions, and cases, so that readers can thrive in today’s retailing industry. Categories:
Business & Economics – Sales & Marketing
Year:
2018
Edition:
13th
Publisher:
Pearson
Language:
english
Pages:
593
ISBN 10:
1292214678
ISBN 13:
9781292214672
File:
31.64 MB

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