Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research

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Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research
Authors: Ian Brace
Year: 2008
Publisher: Kogan Page
Language: english
ISBN 13: 9780749450281
ISBN 669749450282
Categorie: Sales and Marketing
Pages: 320
Edition: 2nd

Availability: 5000 in stock

SKU: 9780749450281 Category:

Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research Ian Brace

Questionnaires are vital for the market researcher: they draw accurate information from respondents; give structure to interviews; provide a standard form on which facts, and attitudes can be recorded; and facilitate data processing. Questionnaire Design explains the role of questionnaires in market research and looks at how and when certain kinds of questionnaires should be used.  It explains how to compose the right questionnaire for the research. The new edition includes information about online questionnaires and interviews, their problems and potential, and other useful advice about avoiding common errors. Categories:
Business & Economics – Sales & Marketing
Year:
2008
Edition:
2nd
Publisher:
Kogan Page
Language:
english
Pages:
320
ISBN 10:
0749450282
ISBN 13:
9780749450281
Series:
Market Research in Practice
File:
2.85 MB

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