Qualitative Research from Start to Finish 1st edition

$15.99

Qualitative Research from Start to Finish 1st edition
Authors: Robert K. Yin PhD
Year: 2010
Publisher: The Guilford Press
Language: english
ISBN 13: 9781606239773
ISBN 10: 1606239775
Categories: Business and Economics, Sales and Marketing
Pages: 60
Edition: 1

Availability: 5000 in stock

SKU: 9781606239773 Categories: ,

Qualitative Research from Start to Finish Robert K. Yin PhD

This lively, practical text presents a fresh and comprehensive approach to doing qualitative research. The book offers a unique balance of theory and clear-cut choices for customizing every phase of a qualitative study. A scholarly mix of classic and contemporary studies from multiple disciplines provides compelling, field-based examples of the full range of qualitative approaches. Readers learn about adaptive ways of designing studies, collecting data, analyzing data, and reporting findings. Key aspects of the researcher’s craft are addressed, such as fieldwork options, the five phases of data analysis (with and without using computer-based software), and how to incorporate the researcher’s “declarative” and “reflective” selves into a final report. Ideal for graduate-level courses, the text includes:* Discussions of ethnography, grounded theory, phenomenology, feminist research, and other approaches.* Instructions for creating a study bank to get a new study started.* End-of-chapter exercises and a semester-long, field-based project.* Quick study boxes, research vignettes, sample studies, and a glossary.* Previews for sections within chapters, and chapter recaps.* Discussion of the place of qualitative research among other social science methods, including mixed methods research. Categories:
Business & Economics – Sales & Marketing
Year:
2010
Edition:
1
Publisher:
The Guilford Press
Language:
english
Pages:
369
ISBN 10:
1606239775
ISBN 13:
9781606239773
File:
6.90 MB

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Qualitative Research from Start to Finish 1st edition
$15.99

Availability: 5000 in stock