Qualitative Marketing Research: Understanding How Behavioral Complexities Drive Marketing Strategies

$15.99

Qualitative Marketing Research: Understanding How Behavioral Complexities Drive Marketing Strategies
Authors: Rajagopal (author)
Year: 2019
Publisher: Business Expert Press
Language: english
ISBN 13: 9781949991017
ISBN 10: 1949991016
Categories: Business and Economics, Sales and Marketing
Pages: 60
Edition:

Availability: 5000 in stock

SKU: 9781949991017 Categories: ,

Qualitative Marketing Research: Understanding How Behavioral Complexities Drive Marketing Strategies Rajagopal (author)
This book discusses qualitative research modeling and new approaches of qualitative data collection, interpretation of results, reporting, and deriving managerial implications. Qualitative research manages the fundamental challenge in interpreting the complexities associated with consumer behavior, particularly in large diversified marketplace and guides managers towards understanding consumers. This book discusses qualitative research modeling and new approaches of qualitative data collection, interpretation of results, reporting, and deriving managerial implications. Discussions in the book present new insights on conducting and applying qualitative market research and emphasizes on the application of qualitative research in consumer-centric companies. The book argues that companies need to consider a broader perspective of marketing research to support marketing decisions derived by understanding consumer behavior using qualitative research methodology. Categories:
Business & Economics – Sales & Marketing
Year:
2019
Publisher:
Business Expert Press
Language:
english
Pages:
196 / 198
ISBN 10:
1949991016
ISBN 13:
9781949991017
File:
85 MB

Reviews

There are no reviews yet.

Only logged in customers who have purchased this product may leave a review.

Shopping Cart
Qualitative Marketing Research: Understanding How Behavioral Complexities Drive Marketing Strategies
$15.99

Availability: 5000 in stock