Public Relations: Strategies and Tactics, Global Edition

Public Relations: Strategies and Tactics, Global Edition Dennis L. Wilcox, Glen T. Cameron, Bryan H. Reber

Clearly explains the basic concepts, strategies, and tactics of today’s public relations practice Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The writing is geared to undergraduates, and many colorful charts and photos are used to enhance major concepts. Categories:
Business & Economics – Sales & Marketing
Year:
2014
Edition:
11th edition
Publisher:
Pearson Education Limited
Language:
english
Pages:
624 / 625
ISBN 10:
1292056584
ISBN 13:
9781292056586
File:
11.60 MB