Public Relations for Dummies

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Public Relations for Dummies
Authors: Eric Yaverbaum
Year: 2006
Publisher: Wiley
Language: english
ISBN 13: 9780471772729
ISBN 665471772720
Categorie: Sales and Marketing
Pages: 385
Edition: 2nd ed

Availability: 5000 in stock

SKU: 9780471772729 Category:

Public Relations for Dummies Eric Yaverbaum, Ilise Benun, Richard Kirshenbaum, Robert W. Bly

n “Public Relations for Dummies” 2nd edition , authors Eric Yaverbaum and Bob Bly explain extremely simple the basics of PR for everyone who wants to understand the concept and the need of public relations services. Eric Yaverbaum has more than 25 years of experience in the practice of public relations and has earned a reputation for his unique expertise in strategic media relations, crisis communications, and media training. Eric has amassed extensive experience in counseling a wide range of clients in corporate, consumer, retail, technology, and professional-services markets and in building brands such as Sony, IKEA, Domino’s Pizza, TCBY, Progressive Insurance, and American Express, among many others. Bob Bly is an independent copywriter specializing in traditional and Internet direct marketing. He has written lead generating sales letters, direct-mail packages, ads, scripts, Web sites, Internet direct mail, and PR materials for more than 100 clients, including IBM, AT&T, The BOC Group, EBI Medical Systems, Associated Air Freight.
Categories:
Business & Economics – Sales & Marketing
Year:
2006
Edition:
2nd ed
Publisher:
Wiley
Language:
english
Pages:
385
ISBN 10:
0471772720
ISBN 13:
9780471772729
Series:
For dummies
File:
6.60 MB

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