Psychology of Entertainment Media: Blurring the Lines between Entertainment and Persuasion

$15.99

Psychology of Entertainment Media: Blurring the Lines between Entertainment and Persuasion
Authors: L.J. Shrum
Year: 2003
Publisher: Psychology Press
Language: english
ISBN 13: 9780805846416
ISBN 10: 805846417
Categories: Business and Economics, Sales and Marketing
Pages: 60
Edition: 1

Availability: 5000 in stock

SKU: 9780805846416 Categories: ,

Psychology of Entertainment Media: Blurring the Lines between Entertainment and Persuasion L.J. Shrum
Social science and marketing scholars examine the convergence between entertainment media’s narrative and rhetoric messages and their impact on attitudes and behavior. In introducing 18 papers based on the 2002 Annual Advertising and Consumer Psychology Conference. Shrum (marketing, U. of Texas-San Antonio) notes that media effects depend on such variables as individual differences in usage. Contributors present empirical studies and theory relating to such factors as subliminal messages, product placement, lack of exposure to diversity, and fictional vs. factual communication processing. Categories:
Business & Economics – Sales & Marketing
Year:
2003
Edition:
1
Publisher:
Psychology Press
Language:
english
Pages:
378
ISBN 10:
0805846417
ISBN 13:
9780805846416
Series:
Advertising and Consumer Psychology
File:
19 MB

Reviews

There are no reviews yet.

Only logged in customers who have purchased this product may leave a review.

Shopping Cart
Psychology of Entertainment Media: Blurring the Lines between Entertainment and Persuasion
$15.99

Availability: 5000 in stock