Principles of Marketing Philip Kotler, Gary Armstrong
For Principles of Marketing courses that require a comprehensive text.Help readers learn how to create value through customer connections and engagementIn a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers.Principles of Marketinghelps readers master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help individuals understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Thoroughly revised to reflect the major trends impacting contemporary marketing, the17th Editionis packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.Also available with MyLab MarketingMyLab(TM) Marketing is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.
Note:You are purchasing a standalone product; MyLab Marketing does not come packaged with this content. Students, if interested in purchasing this title with MyLab Marketing, ask your instructor for the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information.
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0134642317 / 9780134642314Principles of Marketing Plus MyLabMarketingwith Pearson eText — Access Card PackagePackage consists of:
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Business & Economics – Sales & Marketing
736 / 735