Principles of Marketing [rental Edition]


Principles of Marketing [rental Edition]
Authors: Philip Kotler
Year: 2020
Publisher: Pearson
Language: english
ISBN 13: 9780135766590
ISBN 656135766591
Categorie: Sales and Marketing
Pages: 736 / 729

Availability: 5000 in stock

SKU: 9780135766590 Category:

Principles of Marketing [rental Edition] Philip Kotler, Gary Armstrong

This print textbook is available for students to rent for their classes. The Pearson print rental program provides students with affordable access to learning materials, so they come to class ready to succeed. For principles of marketing courses that require a comprehensive text. Learn how to create value through customer connections and engagement In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Thoroughly revised to reflect the major trends impacting contemporary marketing, the 18th Edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities. Also available with MyLab Marketing By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student.
Business & Economics – Sales & Marketing
736 / 729
ISBN 10:
ISBN 13:
120.58 MB


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