Principles of Marketing (14th Edition)

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Principles of Marketing (14th Edition)
Authors: Philip Kotler
Year: 2011
Publisher: Prentice Hall
Language: english
ISBN 13: 9780132167123
ISBN 655132167123
Categorie: Sales and Marketing
Pages: 740
Edition: 14

Availability: 5000 in stock

SKU: 9780132167123 Category:

Principles of Marketing (14th Edition) Philip Kotler, Gary Armstrong

Learn how to create value and gain loyal customers.   Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.   The fourteenth edition includes coverage on sustainability and a focus on marketing in today’s challenging economic climate. Categories:
Business & Economics – Sales & Marketing
Year:
2011
Edition:
14
Publisher:
Prentice Hall
Language:
english
Pages:
740
ISBN 10:
0132167123
ISBN 13:
9780132167123
File:
32.97 MB

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