Pricing and Revenue Optimization 1st edition

$15.99

Pricing and Revenue Optimization 1st edition
Authors: Robert Phillips
Year: 2005
Publisher: Stanford Business Books
Language: english
ISBN 13: 9780804746984
ISBN 10: 804746982
Categories: Business and Economics, Sales and Marketing
Pages: 60
Edition: 1

Availability: 5000 in stock

SKU: 9780804746984 Categories: ,

Pricing and Revenue Optimization Robert Phillips
This is the first comprehensive introduction to the concepts, theories, and applications of pricing and revenue optimization. From the initial success of “yield management” in the commercial airline industry down to more recent successes of markdown management and dynamic pricing, the application of mathematical analysis to optimize pricing has become increasingly important across many different industries. But, since pricing and revenue optimization has involved the use of sophisticated mathematical techniques, the topic has remained largely inaccessible to students and the typical manager.
With methods proven in the courses taught by the author at Columbia and Stanford Business Schools as well as through his experience as founder of Nomis Solutions, this book presents the basic concepts of pricing and revenue optimization in a form accessible to MBA students, MS students, and advanced undergraduates. In addition, managers will find the practical approach to the issue of pricing and revenue optimization invaluable.
Solutions to the end-of-chapter exercises are available to instructors who are using this book in their courses. For access to the solutions manual, please contact [email protected] Categories:
Business & Economics – Sales & Marketing
Year:
2005
Edition:
1
Publisher:
Stanford Business Books
Language:
english
Pages:
368
ISBN 10:
0804746982
ISBN 13:
9780804746984
File:
47 MB

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Pricing and Revenue Optimization 1st edition
$15.99

Availability: 5000 in stock