Practice of public relations

$9.99

Practice of public relations
Authors: Seitel
Year: 2017
Publisher: Macmillan, Pearson Education Limited
Language: english
ISBN 13: 9781292160054
ISBN 6391292160055
Categorie: Sales and Marketing
Pages: 453 / 454
Edition: 13. ed

Availability: 5000 in stock

SKU: 9781292160054 Category:

Practice of public relations Seitel, Fraser P

For courses in public relations.   Prepares Readers for Public Relations Work with an Emphasis on Ethics and Contemporary, Real-world Applications Featuring an intensely practical approach that favors reasoning, justification, and applications that work, The Practice of Public Relations prepares readers for contemporary public relations work in the changing landscape of the 21st century.   Fraser Seitel’s writing combines a contemporary, real-life approach that marries his experience in the field with a light-hearted, energetic prose style. This Thirteenth Edition has been thoroughly updated to include recent public relations cases with a continued emphasis on ethics, using examples that span several fields and countries. Building on the successes of the previous edition, this text remains the most visual text on the market, as well as the most comprehensive in its discussion of social media as it relates to public relations.
Categories:
Business & Economics – Sales & Marketing
Year:
2017
Edition:
1 ed
Publisher:
Macmillan, Pearson Education Limited
Language:
english
Pages:
453 / 454
ISBN 10:
1292160055
ISBN 13:
9781292160054
File:
30.73 MB

Reviews

There are no reviews yet.

Be the first to review “Practice of public relations”

Your email address will not be published.

Shopping Cart