Persuasive Business Proposals: Writing to Win More Customers, Clients, and Contracts

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Persuasive Business Proposals: Writing to Win More Customers, Clients, and Contracts
Authors: Tom Sant
Year: 2012
Publisher: AMACOM
Language: english
ISBN 13: 9780814417850
ISBN 630081441785X
Categorie: Sales and Marketing
Pages: 280
Edition: Third Edition

Availability: 5000 in stock

SKU: 9780814417850 Category:

Persuasive Business Proposals: Writing to Win More Customers, Clients, and Contracts Tom Sant

Writing a winning proposal has always been an important part of sales. In recent years it has become vital. But many companies are still cranking out confusing, unpersuasive proposals and RFPs – few of which result in new clients or contracts. Now everyone can dramatically boost their success rate with the third edition of “Persuasive Business Proposals”. This classic guide explains how to craft compelling messages and powerful proposals that attract prospects’ attention and speak to their needs. The new edition includes more valuable information than ever before, including: essential questions for qualifying opportunities; ways to “power up” cover letters and executive summaries; advice for overcoming “value paranoia”; guidelines for incorporating proof into a proposal; and tips for winning renewal contracts. Most people find proposal writing to be tedious and time-consuming – and their documents show it. With clear instructions as well as before-and-after samples, “Persuasive Business Proposals” takes readers step-by-step through a highly effective process for writing customized packages that capture new business.
Categories:
Business & Economics – Sales & Marketing
Year:
2012
Edition:
Third Edition
Publisher:
AMACOM
Language:
english
Pages:
280
ISBN 10:
081441785X
ISBN 13:
9780814417850
File:
94 MB

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