Paid Attention: Innovative Advertising for a Digital World, 2nd Edition

$9.99

Paid Attention: Innovative Advertising for a Digital World, 2nd Edition
Authors: Faris Yakob
Year: 2021
Publisher: Kogan Page
Language: english
ISBN 13: 9781398602526
ISBN 6211398602523
Categorie: Sales and Marketing
Pages: 241
Edition: 2

Availability: 5000 in stock

SKU: 9781398602526 Category:

Paid Attention: Innovative Advertising for a Digital World, 2nd Edition Faris Yakob

The advertising attention marketplace is a confusing and vast playing field where the rules have changed drastically over the last decade. Make yourself heard and win the attention of your target audience with the new edition of this ultimate guide.
Paid Attention delivers new and innovative insights into advertising ideas: what they are, why they are evolving and how to use them in day to day strategy to ensure commercial stability within a changing digital landscape. Packed with real-world examples of advertising campaigns such as Google, Sony and Old Spice, it provides a robust model for influencing human behaviour and toolkits that offer best practice on brand behaviour and effective communication.
This second edition includes two new chapters exploring the latest evidence about attention spans and trends in online advertising, as well as new case studies on compelling brand ideas. In a world where being a consumer is confusing, learn to take control of the situation and make yourself heard in today’s crowded attention marketplace.

Categories:
Business & Economics – Sales & Marketing
Year:
2021
Edition:
2
Publisher:
Kogan Page
Language:
english
Pages:
241
ISBN 10:
1398602523
ISBN 13:
9781398602526
File:
2.03 MB

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