Organizing Marketing and Sales: Mastering Contemporary B2B Challenges

$15.99

Organizing Marketing and Sales: Mastering Contemporary B2B Challenges
Authors: Per Andersson
Year: 2018
Publisher: Emerald Group Publishing
Language: english
ISBN 13: 9781787549692
ISBN 10: 1787549690
Categories: Business and Economics, Sales and Marketing
Pages: 60
Edition: 1

Availability: 5000 in stock

SKU: 9781787549692 Categories: ,

Organizing Marketing and Sales : Mastering Contemporary B2B Challenges Per Andersson, Björn Axelsson, Christopher Rosenqvist
Organizing Marketing and Sales offers case studies to demonstrate in detail the kinds of challenges faced by multinational, multiproduct firms. It also draws upon theoretical perspectives in order to examine contemporary challenges in marketing and sales organization. Categories:
Business & Economics – Sales & Marketing
Year:
2018
Edition:
1
Publisher:
Emerald Group Publishing
Language:
english
Pages:
368
ISBN 10:
1787549690
ISBN 13:
9781787549692
File:
6.16 MB

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Organizing Marketing and Sales: Mastering Contemporary B2B Challenges
$15.99

Availability: 5000 in stock