Org Design for Design Orgs: Building and Managing In-House Design Teams

$15.99

Org Design for Design Orgs: Building and Managing In-House Design Teams
Authors: Peter Merholz
Year: 2016
Publisher: O’Reilly Media
Language: English
ISBN 13: 9781491938409
ISBN 10: 1491938404
Categories: Computers, Computer Graphics and Design
Pages: 320 / 319
Edition: 1

Availability: 5000 in stock

SKU: 9781491938409 Categories: ,

Org Design for Design Orgs: Building and Managing In-House Design Teams Peter Merholz, Kristin Skinner
Design has become the key link between users and today’s complex and rapidly evolving digital experiences, and designers are starting to be included in strategic conversations about the products and services that enterprises ultimately deliver. This has led to companies building in-house digital/experience design teams at unprecedented rates, but many of them don’t understand how to get the most out of their investment. This practical guide provides guidelines for creating and leading design teams within your organization, and explores ways to use design as part of broader strategic planning.You’ll discover:• Why design’s role has evolved in the digital age
• How to infuse design into every product and service experience
• The 12 qualities of effective design organizations
• How to structure your design team through a Centralized Partnership
• Design team roles and evolution
• The process of recruiting and hiring designers
• How to manage your design team and promote professional growthPeter Merholz is an independent design and product consultant, and was one of the co-founders of the premier user experience firm Adaptive Path.Kristin Skinner is Managing Director at Adaptive Path and Head of Design Management at Capital One, where she established and leads its Design Management practice. Categories:
Computers – Computer Graphics & Design
Year:
2016
Edition:
1
Publisher:
O’Reilly Media
Language:
english
Pages:
183 / 199
ISBN 10:
1491938404
ISBN 13:
9781491938409
ISBN:
978-1-491-93840-9 (PAPERBACK)
File:
247 MB

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Org Design for Design Orgs: Building and Managing In-House Design Teams
$15.99

Availability: 5000 in stock