Online Shopping Intentions: Antecedents and Moderators of Shopping Intention Formation in New Fields of E-Commerce

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Online Shopping Intentions: Antecedents and Moderators of Shopping Intention Formation in New Fields of E-Commerce
Authors: Anne Fota
Year: 2022
Publisher: Springer Gabler
Language: english
ISBN 13: 9783658376611
ISBN 6183658376619
Categorie: Sales and Marketing
Pages:
Edition:

Availability: 5000 in stock

SKU: 9783658376611 Category:

Online Shopping Intentions: Antecedents and Moderators of Shopping Intention Formation in New Fields of E-Commerce Anne Fota

In this book, the drivers and barriers that motivate or inhibit consumers to participate in e-commerce are investigated, differentiating between the e-commerce subareas of cross-border e-commerce, voice-commerce, conversational-commerce and rental-commerce. This specification is both scientifically and practically relevant, as the different subareas of e-commerce serve different consumer needs and motivations, resulting in a diverse set of antecedents to form consumers’ online shopping intentions. Both the respective literature reviews as well as the empirical results of six conducted research studies illustrate the relevance and ubiquity of the four subareas of e-commerce in consumers’ everyday online shopping. On the one hand, the results represent an important basis for marketing and consumer research to support a better understanding of the behavioral psychological motives of consumers and better evaluate correlations in shopping behavior. On the other hand, practitioners benefit from the newly gained insights, as online retailers in particular can use them to better adapt their offers to consumer needs and optimize consumers’ online shopping experience. Categories:
Business & Economics – Sales & Marketing
Year:
2022
Publisher:
Springer Gabler
Language:
english
ISBN 10:
3658376619
ISBN 13:
9783658376611
File:
1.74 MB

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