Online Public Relations: A Practical Guide to Developing an Online Strategy in the World of Social Media PR in Practice

$15.99

Online Public Relations: A Practical Guide to Developing an Online Strategy in the World of Social Media PR in Practice
Authors: David Phillips
Year: 2009
Publisher: Kogan Page
Language: english
ISBN 13: 9780749449681
ISBN 10: 749449683
Categories: Business and Economics, Sales and Marketing
Pages: 60
Edition: Second Edition

Availability: 5000 in stock

SKU: 9780749449681 Categories: ,

Online Public Relations: A Practical Guide to Developing an Online Strategy in the World of Social Media (PR in Practice) David Phillips, Philip Young
The internet has totally revolutionized the practice of public relations. This revolution has not only affected the way PR professionals communicate but has changed the nature of communication itself.This thoroughly revised second edition of Online Public Relations shows readers how to use this potent and energizing medium intelligently and effectively.  David Phillips explores the growth of social media sites such as Facbook, MySpace, Bebo, Flickr etc, and of virtual environments, virtual communities, information sharing sites and blogs.  PR practitioners must explore how these new technologies and new ways of thinking can help them get their messages across.  They must learn to navigate a world of information which social media has made far more complex.Other topics covered include new models of information exchange, commercial implications of the internet, how social media impacts on PR strategy, developing online PR strategies, risks and opportunities and CSR. Categories:
Business & Economics – Sales & Marketing
Year:
2009
Edition:
Second Edition
Publisher:
Kogan Page
Language:
english
Pages:
289
ISBN 10:
0749449683
ISBN 13:
9780749449681
File:
70 MB

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Online Public Relations: A Practical Guide to Developing an Online Strategy in the World of Social Media PR in Practice
$15.99

Availability: 5000 in stock