New Luxury Management: Creating and Managing Sustainable Value Across the Organization

$15.99

New Luxury Management: Creating and Managing Sustainable Value Across the Organization
Authors: Emmanuelle Rigaud-Lacresse
Year: 2017
Publisher: Palgrave Macmillan
Language: english
ISBN 13: 9783319417271
ISBN 10: 3319417274
Categories: Business and Economics, Sales and Marketing
Pages: 60
Edition: 1

Availability: 5000 in stock

SKU: 9783319417271 Categories: ,

New Luxury Management: Creating and Managing Sustainable Value Across the Organization Emmanuelle Rigaud-Lacresse, Fabrizio Maria Pini (eds.)
Presenting a vision of the luxury sector and its management, this edited book describes “the new luxury” through a comprehensive view of the value chain, from concept to market. The authors argue that the main characteristics of “luxury” are linked to specific resources and competencies found throughout the value chain and that value is a result of the interaction between the brand and stakeholders, and more precisely with their clients. Taking an interdisciplinary approach, New Luxury Management encompasses both strategic and functional aspects of luxury management, providing innovative solutions to the successful creation and management of value across the organization, from leadership, human resources, financial management, marketing and economic perspectives. Categories:
Business & Economics – Sales & Marketing
Year:
2017
Edition:
1
Publisher:
Palgrave Macmillan
Language:
english
Pages:
318
ISBN 10:
3319417274
ISBN 13:
9783319417271
Series:
Palgrave Advances in Luxury
File:
41 MB

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New Luxury Management: Creating and Managing Sustainable Value Across the Organization
$15.99

Availability: 5000 in stock