Neuro Design: Neuromarketing Insights to Boost Engagement and Profitability

$9.99

Neuro Design: Neuromarketing Insights to Boost Engagement and Profitability
Authors: Darren Bridger
Year: 2017
Publisher: Kogan Page
Language: english
ISBN 13: 9780749478889
ISBN 599749478888
Categorie: Sales and Marketing
Pages: 264 / 261
Edition: 1

Availability: 5000 in stock

SKU: 9780749478889 Category:

Neuro Design: Neuromarketing Insights to Boost Engagement and Profitability Darren Bridger

Today, businesses of all sizes generate a great deal of creative graphic media and content, including websites, presentations, videos and social media posts. Most big companies, including Procter & Gamble, Coca-Cola, Tesco and Google, now use neuroscience research and theories to optimise their digital content. Neuro Design opens up this new world of neuromarketing design theories and recommendations, and describes insights from the growing field of neuroaesthetics that will enable readers to enhance customer engagement with their website and boost profitability. Online resources include web links to inspiring reading, and further website resources. Categories:
Business & Economics – Sales & Marketing
Year:
2017
Edition:
1
Publisher:
Kogan Page
Language:
english
Pages:
264 / 261
ISBN 10:
0749478888
ISBN 13:
9780749478889
File:
2.97 MB

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Neuro Design: Neuromarketing Insights to Boost Engagement and Profitability
$9.99

Availability: 5000 in stock