Museum Marketing and Strategy: Designing Missions Building Audiences Generating Revenue and Resources

$15.99

Museum Marketing and Strategy: Designing Missions Building Audiences Generating Revenue and Resources
Authors: Neil G. Kotler
Year:
Publisher:
Language: english
ISBN 13: 9780787996918
ISBN 10: 787996912
Categories: Business and Economics, Sales and Marketing
Pages: 60
Edition:

Availability: 5000 in stock

SKU: 9780787996918 Categories: ,

Museum Marketing and Strategy: Designing Missions, Building Audiences, Generating Revenue and Resources Neil G. Kotler, Philip Kotler, Wendy I. Kotler
This newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategic goals in relation to a museum’s mission, resources, opportunities, and challenges. Museum Marketing and Strategy examines the full range of marketing techniques and includes the most current information on positioning, branding, and e-marketing. The book addresses the issues of most importance to the museum community and shows how to Define the exchange process between a museum’s offerings and consumer value Differentiate a museum and communicate its unique value in a competitive marketplace Find, create, and retain consumers and convert visitors to members and members to volunteers and donors Plan strategically and maximize marketing’s value Achieve financial stability Develop a consumer-centered museum Categories:
Business & Economics – Sales & Marketing
Language:
english
Pages:
546
ISBN 10:
0787996912
ISBN 13:
9780787996918
File:
3.84 MB

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Museum Marketing and Strategy: Designing Missions Building Audiences Generating Revenue and Resources
$15.99

Availability: 5000 in stock