MKTG: Principles of Marketing 13th Edition by Charles W. Lamb, Joe F. Hair, Carl McDaniel
Learn Marketing YOUR Way with MKTG and MindTap! MKTG s easy-reference, paperback textbook presents course content through visually-engaging chapters. Read or listen to your textbook, complete assignments, and study, all in one place. Track your scores and stay motivated toward your goals. Whether you have more work to do or are ahead of the curve, you’ll know where you need to focus your efforts. And the MindTap Green Dot will charge your confidence along the way. When it s time to study, everything you ve flagged or noted can be gathered into a guide you can organize.
Categories: Business & Economics – Sales & Marketing
Edition: 13th Edition
ISBN 10: 0357127811
ISBN 13: 9780357127810