Minority Marketing: Research Perspectives for the 1990s: Proceedings of the 1993 Minority Marketing Congress

$15.99

Minority Marketing: Research Perspectives for the 1990s: Proceedings of the 1993 Minority Marketing Congress
Authors: Robert L. King (eds.)
Year: 2015
Publisher: Springer International Publishing
Language: english
ISBN 13: 9783319173856
ISBN 10: 3319173855
Categories: Business and Economics, Sales and Marketing
Pages: 60
Edition: 1

Availability: 5000 in stock

SKU: 9783319173856 Categories: ,

Minority Marketing: Research Perspectives for the 1990s: Proceedings of the 1993 Minority Marketing Congress Robert L. King (eds.)
This volume includes the full proceedings from the 1993 Minority Marketing Congress held in Long Beach, Mississippi under the theme Minority Marketing: Research Perspectives for the 1990s. It provides a variety of quality research in the field of minority marketing in order to assimilate and enhance knowledge of marketing practices for minority enterprises. It includes papers on various topics in minority marketing including advertising, promotion and consumer behavior.Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. Categories:
Business & Economics – Sales & Marketing
Year:
2015
Edition:
1
Publisher:
Springer International Publishing
Language:
english
Pages:
115 / 126
ISBN 10:
3319173855
ISBN 13:
9783319173856
Series:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
File:
18.63 MB

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Minority Marketing: Research Perspectives for the 1990s: Proceedings of the 1993 Minority Marketing Congress
$15.99

Availability: 5000 in stock