Marketing Tourism and Hospitality: Concepts and Cases

$9.99

Marketing Tourism and Hospitality: Concepts and Cases
Authors: Richard George
Year: 2021
Publisher: Palgrave Macmillan
Language: english
ISBN 13: 9783030641108
ISBN 5783030641104
Categorie: Sales and Marketing
Pages: 509
Edition: 1st ed. 2021

Availability: 5000 in stock

SKU: 9783030641108 Category:

Marketing Tourism and Hospitality: Concepts and Cases Richard George

This textbook explores the fundamental principles of marketing applied to tourism and hospitality businesses, placing special emphasis on SMEs in the international tourism industry. It includes examples from a wide range of destinations, from emerging markets to high-income countries. Taking a comprehensive approach, the book covers the whole spectrum of tourism and hospitality marketing including destination marketing, marketing research, consumer behaviour, and digital and social media marketing. Practical in focus, it gives students the tools, techniques, and underlying theory required to design and implement successful tourism marketing plans. Chapters contain in-depth case studies, including companies like Marine Dynamics Shark Tours (South Africa), Reality Tours & Travel (Mumbai, India), and Makeover Tours (Turkey). Thematic case studies include ‘Halal Tourism in Southeast Asia’, and ‘Marketing and Branding Rwanda’. These illustrate key concepts and theory, with definitions, key summaries, and discussion questions providing further insights. This textbook is ideal for undergraduate and postgraduate students looking for a comprehensive text with a practical orientation. 

Categories:
Business & Economics – Sales & Marketing
Year:
2021
Edition:
1st ed. 2021
Publisher:
Palgrave Macmillan
Language:
english
Pages:
509
ISBN 10:
3030641104
ISBN 13:
9783030641108
File:
18.38 MB

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Marketing Tourism and Hospitality: Concepts and Cases
$9.99

Availability: 5000 in stock