Marketing Research Kit For Dummies

$9.99

Marketing Research Kit For Dummies
Authors: Michael Hyman PhD
Year: 2010
Publisher: For Dummies
Language: english
ISBN 13: 9780470520680
ISBN 574047052068X
Categorie: Sales and Marketing
Pages: 411
Edition: 1st

Availability: 5000 in stock

SKU: 9780470520680 Category:

Marketing Research Kit For Dummies Michael Hyman PhD, Jeremy Sierra PhD

The tools you need to identify, obtain, record, and analyze data
Sure, access to data is faster and easier to obtain than ever before, but how do you cut through the clutter of information to find whats most useful and organize it to suit your purposes? Marketing Research Kit For Dummies supplies a brimming box of tools that help you mine mountains of data, find the sources you need, and focus your marketing plan.
Whether youre an entrepreneur, a small business owner, or a marketer in a large organization, this powerful resource and companion CD provide you with hands-on tools you need to identify, obtain, record, and analyze secondary, data-electronic and print-for developing or revising a marketing plan, launching a new product or service, or implementing long-term strategic planning. It also offers clear, in-depth instructions and customizable forms for conducting your own primary research.
Includes complete instructions for writing a research plan, conducting depth interviews, and focus groups
Fully explains the process of sampling, analyzing data, and reporting results
Features tips on developing questionnaires for face-to-face, Internet, and postal surveys
Helps you keep an eye on your competition and analyze their results
When money is tight and everything is on the line, you need to make sure youve done your homework. You need Marketing Research Kit For Dummies.
Categories:
Business & Economics – Sales & Marketing
Year:
2010
Edition:
1st
Publisher:
For Dummies
Language:
english
Pages:
411
ISBN 10:
047052068X
ISBN 13:
9780470520680
Series:
For Dummies Business & Personal Finance
File:
87 MB

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