Marketing Research

$9.99

Marketing Research
Authors: Burns
Year: 2017
Publisher: Pearson
Language: english
ISBN 13: 9781292153261
ISBN 5731292153261
Categorie: Sales and Marketing
Pages: 489 / 499
Edition: Eighth edition, global ed.

Availability: 5000 in stock

SKU: 9781292153261 Category:

Marketing Research Burns, Alvin C., Bush, Ronald F., Veeck, Ann

For courses in global marketing. Marketing Research: The Fundamentals The Eighth Edition of Marketing Research continues to provide students with a “nuts and bolts” introduction to the field of marketing research. Intended for students with no prior background in marketing research, the book teaches the basic fundamental statistical models needed to analyze market data. This new edition has been condensed and reorganized for a more streamlined approach. An integrated case study throughout the text helps students relate the material to the real world–and their future careers. All information has been updated to offer the most current insights on forces shaping marketing research, such as the impact of social media and mobile technologies ¬†Read more… Categories:
Business & Economics – Sales & Marketing
Year:
2017
Edition:
Eighth edition, global ed.
Publisher:
Pearson
Language:
english
Pages:
489 / 499
ISBN 10:
1292153261
ISBN 13:
9781292153261
File:
250 MB

Reviews

There are no reviews yet.

Be the first to review “Marketing Research”

Your email address will not be published.

Shopping Cart