Marketing Planning and Strategy

$15.99

Marketing Planning and Strategy
Authors: Subhash C. Jain
Year: 1999
Publisher: South-Western Educational Publishing
Language: english
ISBN 13: 9780759338715
ISBN 10: 075933871X
Categories: Business and Economics, Sales and Marketing
Pages: 60
Edition: 6th

Availability: 5000 in stock

SKU: 9780759338715 Categories: ,

Marketing Planning and Strategy Subhash C. Jain
Marketing Planning and Strategy is designed for courses at the junior/senior-level in marketing strategy, business unit strategy analysis, strategic market planning, marketing planning, strategic marketing management and advanced marketing. It focuses on building the strategic skills necessary to compete in the global economy by using a variety of analytical frameworks to understand how companies formulate strategy, make strategic decisions, and how they implement strategy. This text focuses on marketing strategy from the viewpoint of the business unit and clearly distinguishes marketing strategy from marketing management. Categories:
Business & Economics – Sales & Marketing
Year:
1999
Edition:
6th
Publisher:
South-Western Educational Publishing
Language:
english
Pages:
932
ISBN 10:
075933871X
ISBN 13:
9780759338715
File:
16.82 MB

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Marketing Planning and Strategy
$15.99

Availability: 5000 in stock