Marketing Management by Dawn Iacobucci 5th edition

$9.99

Marketing Management by Dawn Iacobucci 5th edition
Authors: Dawn Iacobucci
Year: 2017
Publisher: Cengage Learning
Language: english
ISBN 13: 9781337271127
ISBN 5651337271128
Categorie: Sales and Marketing
Pages: 352 / 337
Edition: 5

Availability: 5000 in stock

SKU: 9781337271127 Category:

Marketing Management Dawn Iacobucci

Now you can master the core concepts in marketing management that you need as a undergraduate marketing major, first-year MBA or EMBA student with the detailed material in Iacobucci�s MARKETING MANAGEMENT, 5E. You are able to immediately apply the key concepts you learn to cases, group work, or simulations that are assigned in your course. MARKETING MANAGEMENT, 5E reflects the dynamic environment facing today�s marketers. Engaging explanations, timely cases and memorable examples help you understand how an increasingly competitive global marketplace and current changes in technology affect the marketing decisions that today�s managers must make every day. Categories:
Business & Economics – Sales & Marketing
Year:
2017
Edition:
5
Publisher:
Cengage Learning
Language:
english
Pages:
352 / 337
ISBN 10:
1337271128
ISBN 13:
9781337271127
File:
97.18 MB

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