Marketing Management – A South African perspective

$9.99

Marketing Management – A South African perspective
Authors: Mike Cant
Year: 2017
Publisher: Juta Legal and Academic Publishers
Language: english
ISBN 13: 9781485125907
ISBN 5661485125901
Categorie: Sales and Marketing
Pages: 754
Edition: 3

Availability: 5000 in stock

SKU: 9781485125907 Category:

Marketing Management – A South African perspective Mike Cant, C.H. van Heerden

With businesses competing globally more than ever before, and with the increased
use of social media for marketing, companies are realising that they need to do
more to add value to their products and services, and to enhance and manage the
customer experience. In order to meet the expectations of today’s demanding and
changing consumer, marketers and students of marketing alike need to be aware
of the latest trends in marketing methods and technologies and how to use them
to attract and keep customers. 
With a user-friendly layout highlighting definitions, examples, case studies and
websites, this third edition of Marketing Management: A South African Perspective
gives undergraduate students a comprehensive understanding of marketing
— at a practical and academic level. Contributions from leaders in the field of
marketing in South Africa and from academics at leading universities, locally and
internationally, will ensure that this edition becomes as highly regarded as its
predecessors.

Categories:
Business & Economics – Sales & Marketing
Year:
2017
Edition:
3
Publisher:
Juta Legal and Academic Publishers
Language:
english
Pages:
754
ISBN 10:
1485125901
ISBN 13:
9781485125907
File:
161 MB

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Marketing Management – A South African perspective
$9.99

Availability: 5000 in stock