Marketing Management: A Relationship Approach 2nd edition

$15.99

Marketing Management: A Relationship Approach 2nd edition
Authors: Svend Hollensen
Year: 2010
Publisher: Financial Times Management
Language: english
ISBN 13: 9780273706830
ISBN 10: 273706837
Categories: Business and Economics, Sales and Marketing
Pages: 60
Edition: 2

Availability: 5000 in stock

SKU: 9780273706830 Categories: ,

Marketing Management: A Relationship Approach Svend Hollensen
Marketing Management: A Relationship Approach, 2/e takes the unique approach of linking relationship marketing to the traditional market planning models which are used by most marketers today. As globalisation continues, the need for creating and maintaining relationships between customers, suppliers and stakeholders, and personnel has become increasingly important in today’s business environment. Now in its second edition, this bestselling text bridges the gap between relationship marketing and traditional marketing, integrating this approach with the process of developing effective marketing plans. Drawing from an extensive range of international examples, Hollensen demonstrates how companies such as Ryanair, Harley Davidson, Red Bull and Lindt make use of relationship marketing theory in order to gain competitive advantage. Categories:
Business & Economics – Sales & Marketing
Year:
2010
Edition:
2
Publisher:
Financial Times Management
Language:
english
Pages:
697
ISBN 10:
0273706837
ISBN 13:
9780273706830
File:
109 MB

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Marketing Management: A Relationship Approach 2nd edition
$15.99

Availability: 5000 in stock