Marketing In Creative Industries

$15.99

Marketing In Creative Industries
Authors: Gabriele Troilo
Year: 2017
Publisher: Bloomsbury Publishing
Language: english
ISBN 13: 9780230380240
ISBN 10: 230380239
Categories: Business and Economics, Sales and Marketing
Pages: 60
Edition:

Availability: 5000 in stock

SKU: 9780230380240 Categories: ,

Marketing In Creative Industries Gabriele Troilo
This vibrant textbook addresses the specific challenges of marketing in the creative industries, whilst applying marketing theory to a wide range of international examples. It combines a comprehensive and innovative perspective on customer value theory with practical marketing strategies and detailed case studies. The text looks at a range of creative industries, analysing their similarities and identifying and recommending a suitable managerial model for effective marketing. Based around three key concepts of creativity, customer experience and customer value, this model provides students with the analytical and decisional tools necessary to succeed in creative industries. Written by an author with a depth of teaching and consulting experience in the field, Marketing in Creative Industries offers invaluable insight into creative and cultural industry marketing. It is an ideal textbook for undergraduate and postgraduate students taking modules in marketing. Categories:
Business & Economics – Sales & Marketing
Year:
2017
Publisher:
Bloomsbury Publishing
Language:
english
Pages:
384
ISBN 10:
0230380239
ISBN 13:
9780230380240
File:
8.60 MB

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Marketing In Creative Industries
$15.99

Availability: 5000 in stock