Marketing for Hospitality and Tourism, Global Edition

$9.99

Marketing for Hospitality and Tourism, Global Edition
Authors: Philip Kotler
Year: 2021
Publisher: Pearson
Language: english
ISBN 13: 9781292363523
ISBN 5591292363525
Categorie: Sales and Marketing
Pages: 688
Edition: 8

Availability: 5000 in stock

SKU: 9781292363523 Category:

Marketing for Hospitality and Tourism, Global Edition Philip Kotler, John T. Bowen, James Makens, Seyhmus Baloglu

Marketing forHospitality and Tourism, 8e is the definitive source for hospitality marketing courses.Taking an integrative approach, this highly visual, four-color book discusseshospitality marketing from a team perspective, examining each hospitalitydepartment and its role in the marketing mechanism. These best-selling authorsare known as leading marketing educators and their book, a global phenomenon,is the most frequent adoption for the course. Developed with extensive studentand professor reviews, this edition includes new coverage of social media,discussion of current industry trends, and hands-on application assignments. Categories:
Business & Economics – Sales & Marketing
Year:
2021
Edition:
8
Publisher:
Pearson
Language:
english
Pages:
688
ISBN 10:
1292363525
ISBN 13:
9781292363523
File:
238 MB

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