Marketing for Dummies


Marketing for Dummies
Authors: Jeanette McMurtry
Year: 2017
Publisher: For Dummies
Language: english
ISBN 13: 9781119365570
ISBN 5581119365570
Categorie: Sales and Marketing
Pages: 416 / 409
Edition: 5th Edition

Availability: 5000 in stock

SKU: 9781119365570 Category:

Marketing for Dummies Jeanette McMurtry

The classic, bestselling marketing guide, updated for the digital eraMarketing For Dummies,5th Edition is the ultimate handbook for boosting your business. Whether you’re a small mom-and-pop shop, a local nonprofit, or a mid-size business looking to grow, the right marketing approach can make your company or organization stand out from the crowd. This book shows you how to find, reach, and engage with your customers in a way that brings in business. This new edition, updated to align with the latest marketing revolution, introduces you to essential techniques including search engine, guerilla, global, and behavior marketing. You’ll learn where to find your people, and how to give them what they want–how they want it–using behavioral techniques. You’ll discover inexpensive online marketing and promotion tools, proving that budget doesn’t have to be an insurmountable obstacle. You’ll find up-to-date marketing plans, resources, and examples throughout to help you get out there and get your business noticed today!
Today’s marketing treats every aspect of customer interaction–including customer service and the product itself–as an opportunity to grow. This book shows you how to harness the power of these techniques to drive traffic, boost sales, and move your business forward.
Turn web visibility into real-world traffic and sales
Reach the right people at the right time
Develop a cohesive marketing plan for any budget
Source locally, market dynamically, and connect with your community
Whether you’re looking for fundamental marketing skills, seeking guidance on social media and analytics, or need a full-blown comprehensive web marketing strategy, this book has you covered.Marketing For Dummies,5th Edition helps you open the door to a new, more successful phase of business.
Business & Economics – Sales & Marketing
5th Edition
For Dummies
416 / 409
ISBN 10:
ISBN 13:
7.10 MB


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