Marketing Food Brands 1st edition

$15.99

Marketing Food Brands 1st edition
Authors: Ranga Chimhundu
Year: 2018
Publisher: Springer International Publishing;Palgrave Macmillan
Language: english
ISBN 13: 9783319758329
ISBN 10: 3319758322
Categories: Business and Economics, Sales and Marketing
Pages: 60
Edition: 1st ed.

Availability: 5000 in stock

SKU: 9783319758329 Categories: ,

Marketing Food Brands Ranga Chimhundu
With a special focus on private label food brands and manufacturer brands, this book provides a comprehensive overview of the fast-moving consumer goods marketing landscape. The author illustrates the volatile nature of the relationship between the two types of brands as they compete and co-exist with each other on supermarket shelves. Topics such as brand and category management, product innovation, and consumer choice are discussed and supported with rich empirical case studies from countries around the world. Marketing and management scholars will find this new book an insightful read, as well as those generally interested in the worldwide phenomenon of private label brands. Categories:
Business & Economics – Sales & Marketing
Year:
2018
Edition:
1st ed.
Publisher:
Springer International Publishing;Palgrave Macmillan
Language:
english
Pages:
301
ISBN 10:
3319758322
ISBN 13:
9783319758329
File:
69 MB

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Marketing Food Brands 1st edition
$15.99

Availability: 5000 in stock