Marketing Countries, Places, and Place-Associated Brands : Identity and Image

$9.99

Marketing Countries, Places, and Place-Associated Brands : Identity and Image
Authors: Nicolas G. Papadopoulos
Year: 2021
Publisher: Edward Elgar Publishing
Language: english
ISBN 13: 9781839107375
ISBN 5551839107375
Categorie: Sales and Marketing
Pages: 392
Edition:

Availability: 5000 in stock

SKU: 9781839107375 Category:

Marketing Countries, Places, and Place-Associated Brands : Identity and Image Nicolas G. Papadopoulos, Mark Cleveland

This book integrates new thinking on the image, marketing, and branding of places at all levels, from town squares to cities and countries, and of the products and peoples associated with them, thereby bridging the ‘country’ and ‘place’ silos in place-related research and practice. Insightful contributions from top scholars reflect fresh theorizing and provide a critical appraisal of conventional wisdom by juxtaposing intriguing contexts, questioning commonplace practices, and challenging methodologies and theoretical assumptions. Chapters explore interdependencies among residents, visitors, brand managers, and consumers; image effects of place and social identity, cross-border acquisitions, popular culture exports, and sporting mega-events; country-of-origin research, cross-cultural consumer behaviour, international marketing, destination branding, and brand modelling; and cutting-edge methodological approaches and managerial best practices in place marketing. The book’s interdisciplinary know-how and approach makes it an invaluable and comprehensive reference for researchers, managers, consultants, and students alike, in areas from marketing, place management, international business, and tourism to communications, social psychology, urban geography, and regional economics.
Categories:
Business & Economics – Sales & Marketing
Year:
2021
Publisher:
Edward Elgar Publishing
Language:
english
Pages:
392
ISBN 10:
1839107375
ISBN 13:
9781839107375
File:
03 MB

Reviews

There are no reviews yet.

Only logged in customers who have purchased this product may leave a review.

Shopping Cart
Marketing Countries, Places, and Place-Associated Brands : Identity and Image
$9.99

Availability: 5000 in stock