Marketing Communications: discovery, creation and conversations

$9.99

Marketing Communications: discovery, creation and conversations
Authors: Chris Fill
Year: 2016
Publisher: Pearson
Language: english
ISBN 13: 9781292092614
ISBN 5531292092610
Categorie: Sales and Marketing
Pages: 761
Edition: 7th

Availability: 5000 in stock

SKU: 9781292092614 Category:

Marketing Communications: discovery, creation and conversations Chris Fill, Sarah Turnbull

This seventh edition of Marketing Communications provides both a rich source of theory and an invaluable insight into how brands create communications and engage audiences in brand conversations. With contributions from brand owners and their advertising agencies from around the world, the book provides a unique blend of the theory and practice of brand communications.  Sarah Turnbull joins Chris Fill as co-author on the seventh edition and together their passion for marketing communications comes alive in this book as they share their expertise and experience. Its strong theoretical underpinning and selection of contemporary case studies makes this the definitive text for undergraduate and postgraduate students in marketing, marketing with psychology, advertising, business studies and other marketing-related programmes. It is recognised as the authoritative text for professional courses such as The Chartered Institute of Marketing and is supported by the Institute of Practitioners in Advertising.   
Categories:
Business & Economics – Sales & Marketing
Year:
2016
Edition:
7th
Publisher:
Pearson
Language:
english
Pages:
761
ISBN 10:
1292092610
ISBN 13:
9781292092614
File:
22.70 MB

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