Marketing and Managing Tourism Destinations


Marketing and Managing Tourism Destinations
Authors: Alastair M. Morrison
Year: 2019
Publisher: Routledge
Language: english
ISBN 13: 9781138897298
ISBN 5511138897299
Categorie: Sales and Marketing
Pages: 689
Edition: 2nd ed.

Availability: 5000 in stock

SKU: 9781138897298 Category:

Marketing and Managing Tourism Destinations Alastair M. Morrison

Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering both destination marketing and destination management in one volume. It focuses on how destination management is planned, implemented and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, challenges and issues they face to compete for the global leisure and business travel markets.
This second edition has been updated to include:
• A new chapter on visitor management that includes a section on crisis and disaster management
• New material on destination leadership and coordination
• New and revised content on digital marketing
• New and updated international case examples throughout to show the practical realities and approaches to managing different destinations around the world.
It is illustrated in full colour and packed with features to encourage reflection on main themes, spur critical thinking and show theory in practice. Written by an author with many years of industry practice, university teaching and professional training experience, this book is the essential guide to the subject for tourism, hospitality and events students and industry practitioners alike.
Business & Economics – Sales & Marketing
2nd ed.
ISBN 10:
ISBN 13:
40.36 MB


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Marketing and Managing Tourism Destinations

Availability: 5000 in stock