Marketing Analytics: Data-Driven Techniques with Microsoft Excel


Marketing Analytics: Data-Driven Techniques with Microsoft Excel

Authors: Wayne L. Winston
Year: 2014
Publisher: Wiley
Language: English
ISBN 13: 9781118373439
ISBN 549111837343X
Categorie: Sales and Marketing
Pages: 720 / 722
Edition: 1

Availability: 4999 in stock

SKU: 9781118373439 Category:

Marketing Analytics: Data-Driven Techniques with Microsoft Excel by Wayne L. Winston

Helping tech-savvy marketers and data analysts solve real-world business problems by ExcelUsing data-driven business analytics to understand customers and improve results is a great idea in theory, but in today’s busy offices, marketers and analysts need simple, low-cost ways to process and make the most of all that data. This expert book offers the perfect solution. Written by data analysis expert Wayne L. Winston, this practical resource shows you how to tap a simple and cost-effective tool, Microsoft Excel, to solve specific business problems using powerful analytic techniques—and achieve optimum results. Practical exercises in each chapter help you apply and reinforce techniques as you learn. Shows you how to perform sophisticated business analyses using the cost-effective and widely available Microsoft Excel instead of expensive, proprietary analytical toolsReveals how to target and retain profitable customers and avoid high-risk customers helps you forecast sales and improve response rates for marketing campaigns explores how to optimize price points for products and services, optimize store layouts, and improve online advertising covers social media, viral marketing, and how to exploit both effectively improve your marketing results with Microsoft Excel and the invaluable techniques and ideas in Marketing Analytics: Data-Driven Techniques with Microsoft Excel.
Business & Economics – Sales & Marketing
72 722
ISBN 10:
ISBN 13:
26.47 MB


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