Marketing 4.0: Moving from Traditional to Digital


Marketing 4.0: Moving from Traditional to Digital
Authors: Philip Kotler
Year: 2017
Publisher: John Wiley & Sons
Language: english
ISBN 13: 9781119341208
ISBN 5451119341205
Categorie: Sales and Marketing
Edition: 1

Availability: 5000 in stock

SKU: 9781119341208 Category:

Marketing 0: Moving from Traditional to Digital Philip Kotler, Hermawan Kartajaya, Iwan Setiawan

0 2

Marketing has changed forever―this is what comes nextMarketing 0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world’s leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today’s customers have less time and attention to devote to your brand―and they are surrounded by alternatives every step of the way. You need to stand up, get their attention, and deliver the message they want to hear. This book examines the marketplace’s shifting power dynamics, the paradoxes wrought by connectivity, and the increasing sub-culture splintering that will shape tomorrow’s consumer; this foundation shows why Marketing 0 is becoming imperative for productivity, and this book shows you how to apply it to your brand today.Marketing 0 takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen.Discover the new rules of marketingStand out and create WOW momentsBuild a loyal and vocal customer baseLearn who will shape the future of customer choiceEvery few years brings a “new” marketing movement, but experienced marketers know that this time its different; it’s not just the rules that have changed, it’s the customers themselves. Marketing 0 provides a solid framework based on a real-world vision of the consumer as they are today, and as they will be tomorrow. Marketing 0 gives you the edge you need to reach them more effectively than ever before.
Business & Economics – Sales & Marketing
John Wiley & Sons
ISBN 10:
ISBN 13:
2.25 MB


There are no reviews yet.

Be the first to review “Marketing 4.0: Moving from Traditional to Digital”

Your email address will not be published.

Shopping Cart