Marketing 30: From Products to Customers to the Human Spirit

$15.99

Marketing 30: From Products to Customers to the Human Spirit
Authors: Philip Kotler
Year: 2010
Publisher: Wiley
Language: english
ISBN 13: 9780470609668
ISBN 10: 470609664
Categories: Business and Economics, Sales and Marketing
Pages: 60
Edition:

Availability: 5000 in stock

SKU: 9780470609668 Categories: ,

Marketing 3.0: From Products to Customers to the Human Spirit Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
Understand the next level of marketing The new model for marketing- Marketing 3.0 -treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism.In Marketing 3.0 , world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers.Explains the future of marketing, along with why most marketers are stuck in the pastExamines companies that are ahead of the curve, such as S. C. JohnsonKotler is one of the most highly recognized marketing gurus, famous for his ”4 P’s of Marketing”In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing. Categories:
Business & Economics – Sales & Marketing
Year:
2010
Publisher:
Wiley
Language:
english
Pages:
208 / 207
ISBN 10:
0470609664
ISBN 13:
9780470609668
File:
36 MB

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Marketing 30: From Products to Customers to the Human Spirit
$15.99

Availability: 5000 in stock