Marketing

$9.99

Marketing
Authors: Peter Runia
Year: 2015
Publisher: Walter de Gruyter
Language: german
ISBN 13: 9783110413953
ISBN 5423110413957
Categorie: Sales and Marketing
Pages: 399
Edition:

Availability: 5000 in stock

SKU: 9783110413953 Category:

Marketing Peter Runia, Frank Wahl, Christian Thewißen, Olaf Geyer

The textbook covers the basic elements of conceptual marketing. The focus is on the marketing of consumer goods, and the fourth edition places special emphasis on brand marketing. The sub-strategic dimension of brand policy is examined in the context of marketing tools. The chapter on contracting policy has been completely restructured. The section on internet marketing has been updated and expanded. Categories:
Business & Economics – Sales & Marketing
Year:
2015
Publisher:
Walter de Gruyter
Language:
german
Pages:
399
ISBN 10:
3110413957
ISBN 13:
9783110413953
File:
63 MB

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